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Unlike other content initiatives that can take months to prove ROI, businesses that utilize virtual tours see results much quicker.
Virtual tours follow all the guidelines for the perfect digital content: they’re unique to your brand, interactive and compelling.
Virtual tours get over five million visits a day because they spark interest and are an important component of the decision-making process for customers.
Naturally, people spend 5-10X longer on websites with an embedded virtual tour than those without.
Virtual tours for real estate have become an imperative part of the real estate marketing funnel. And listings that have a virtual tour typically spark more interest than those that do not have virtual imaging tied to their listings.
Consider customers who may be looking for a home out of state. Real estate virtual tours are a 24/7 open house that does the job of the realtor even when interested clients can’t be in person to tour a home.
Because virtual tours are popping up on business listings and real estate websites, more and more customers expect them. According, to Google, the majority of people want virtual tours today, with 67% of surveyed participants saying they want a virtual tour when looking at a listing.
Complete Google listings increase engagement, brand reputation, and trust. So naturally, Google businesses with a virtual tour see 2X more interest.
With the generation shift, millennials are more likely to book a venue, hotel or use a service if the business has a virtual tour.
In our own multifamily case study, we have found that Google favors virtual imaging over flat digital photography, with a 2:1 ratio preference of thumbnail display.
In other words, when a business has a virtual tour tied to their Google My Business listing, Google will display those 360 thumbnails over traditional photography.
In that same study, we discovered that Google virtual tours have an influence on how strong that listing is and how often it appears in organic search on Google and on Maps.
As you might imagine, we also found that businesses with a Google virtual tour see higher engagement with their business listing, leading to more conversions and exposure.
With facts and figures like these, it’s no secret anymore that virtual tours have a significant impact on a business and its online presence.
As more businesses adopt virtual tours into their digital marketing mix, it’s imperative to cut through that competition with unique digital content that makes your company stand out from the rest.
Contact us today to see how we can get you more qualified leads with a virtual tour.